In a traditional sales-led world, the role of MOPs was confined to top of funnel lead flow and partnering closely with marketing and SDR groups. Now with the emergence of product-led growth (PLG) and try before you buy funnels, the line between marketing ops, engineering, product, customer success, and sales have all drastically blurred.
We sit down with a panel of MOps leaders to learn how PLG is reshaping marketing ops roles, skillsets, and tech stacks. We also discuss the incredible opportunity for career growth and C-Suite potential this evolution will afford.
Plus hear firsthand from a PLG-focused marketing ops manager, Peter Kirk of Lucid, who shares how he navigated building a complex product-led funnel and won over his sales, analytics and revenue teams.