Carey Picklesimer Presents

Practical, Tactical Attribution

There's a consensus that buying solutions or spending time on attribution may be a waste of time. But this breakdown by Carey Picklesimer, she'll help you answer the big question about where to spend your next marketing dollar.

Pre-Register to be notified when the course launches this summer!

8-part Series of Lessons:

Session 1: What is attribution and how does it help you?

Session 2: Failure vs Success in Attribution

Session 3: Mechanics and Semantics of Attribution

Session 4: Organizational Alignment

Session 5: Modeling for Mortals (non-Data Scientists)

Session 6: Online Touches and How to Use the Data

Session 7: Offline Touches and How to Use the Data

Session 8: How do we pull this all together to look like an attribution rock star?

Course Overview

Become an Attribution Rockstar!

This attribution course is comprised of 7 different sessions that will help you learn how to leverage attribution to get answer the most important question: "Where should we spend our next marketing dollar"

What is attribution and how does it help you?

Failure vs Success in Attribution

Mechanics and Semantics of Attribution

Organizational Alignment

Modeling for Mortals (non-Data Scientists)

Online Touches and How to Use the Data

Offline Touches and How to Use the Data

How do we pull this all together to look like an attribution rock star?

Carey Picklesimer

Drawing on my skills as one part data-driven marketer and part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue.

I have helped implement 12+ Bizible instances, I've worked in Marketo for over 10 years and I am a certified SFDC admin.

I look forward to helping you learn more about attribution!