There's a consensus that buying solutions or spending time on attribution may be a waste of time. But this breakdown by Carey Picklesimer, she'll help you answer the big question about where to spend your next marketing dollar.
7-part Series of Lessons:
Session 1: What is attribution and how does it help you?
Session 2: Failure vs Success in Attribution
Session 3: Mechanics and Semantics of Attribution
Session 4: Modeling for Mortals (non-Data Scientists)
Session 5: Online Touches and How to Use the Data
Session 6: Offline Touches and How to Use the Data
Session 7: How do we pull this all together to look like an attribution rock star?
This attribution course is comprised of 7 different sessions that will help you learn how to leverage attribution to get answer the most important question: "Where should we spend our next marketing dollar"
Drawing on my skills as one part data-driven marketer and part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue.
I have helped implement 12+ Bizible instances, I've worked in Marketo for over 10 years and I am a certified SFDC admin.
I look forward to helping you learn more about attribution!