Real Marketing Operations Pros
Shared This and More in the Research!
“A lot of companies think of marketing operations/automation as "just" email. As we all know, it's much more than that, but how do we relay that to our leadership teams?”
With the data from this report!! 💥
Relaying what it means to be a Marketing Operations Professional is a primary driver for our research and is one of the key reasons we want the community to continue contributing to this research.
"What good [are] more campaigns and content if you don't have the expertise to execute and measure ROI of those investments?”
“There is always something new to learn, or a new puzzle to solve. This is a logical, thinking role with a lot of 'doing.'”
61% of mo pros are the primary admin for their Marketing Automation Platform
Level Pay for Experience Levels
We didn't want to just ask "do you make enough?". Instead, we asked, "do you make enough based on your experience level". Maybe people frame their responses with that in mind, but hey... we all want to make more money, right?!
Inside the report, we break down responses by years of experience, role, and more!
Most respondents used Chrome, but more use Opera than Edge!
This was data we definitely didn't intend to collect, but is fun to share!
Out of all survey participants, the most popular browser to use was Chrome! Fun fact, there were more Opera users than Microsoft Edge! 😂