The Power of Data Analytics and AI to Drive MOps Success in 2025
Get to insights and decisions quicker through the use of data and AI.
In this workshop, learn how to integrate AI and analytics into your day-to-day operations to boost efficiency, enable data democratization, and drive cross-functional impact.
Join us on June 4th @ 11AM PST for a deep dive into how AI-powered analytics can revolutionize your MAP, CRM, and CDP strategies.
What You'll Learn:

Using your MAP data in Excel and BI Tools
Step-by-step walkthroughs for extracting, preparing, and visualizing Marketing Automation Platform data to unlock insights that drive action.

Analytics use cases across MOps, marketing, and sales
Discover how to build a collaborative data environment that empowers cross-functional teams with insights that matter.

How AI is unlocking data democratization in MOps
Explore cutting-edge examples of how LLMs and AI analytics are making self-serve insights a reality — no SQL required.

This Is For You If:
- A Marketing Ops team looking to enhance data maturity
- A field marketer or campaign manager seeking more actionable insight from your platforms
- A sales or RevOps team member aiming to align on shared KPIs
- A data-curious leader ready to leverage AI for smarter decisions
- Anyone struggling with fragmented data or slow reporting cycles
Meet Sam Fonoimoana
Sam is a self-described entrepreneurial data enthusiast, with a career spanning analytics, BI, data engineering, APIs, CDPs, and digital transformation.
With real-world experience across the full data stack — from CRMs and MAPs to AI and Python — he’s led workshops and spoken at industry events like Adobe Summit, SLC MUG, and local MOps meetups. Whether it’s integrating APIs or unlocking the power of LLMs for analytics, Sam brings a unique, no-fluff perspective rooted in hands-on experience.
Currently researching how LLMs can revolutionize analytics accessibility, Sam is passionate about helping teams make data useful, usable, and user-friendly.
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